Becoming a Trade-in Partner

Overview

The Bicycle Blue Book Trade-in Program helps bike shops attract new customers and increase sales with real-time, data-driven valuations.

As a Trade-in Partner, your shop gains access to:

• Verified Value Guide integrations

• Verified leads sent to your store

• A Partner Portal for managing trade-ins and leads

• Access to thousands of potential customers nearby

How to Apply

1. Visit bicyclebluebook.com/become-a-partner.

2. Submit your business information.

3. Our team will review and respond within one business day.

4. Once approved, you’ll receive portal access and onboarding materials.

Program Requirements

• Use the official Scorecard

• Complete mandatory onboarding

• Meet service standards and lead-response timelines

Partner Benefits

• Featured in the Find a Partner directory

• Access to lead-routing and premium co-marketing

• Trade-in Widget dispayed on your website

• Tier upgrades based on performance and engagement